How Vazut Online Scaled Video 10x Faster at 60% Lower Cost

Country: Romania
Industry: Marketing Agency

Văzut Online is a video-first marketing agency specializing in short, high-quality promotional clips for social media and digital advertising. They also offer optional social media management and ad services, with key strengths in speed, customization, and multi-platform adaptability.

Industry Context

The digital marketing industry is competitive, with brands needing large volumes of personalized video content for platforms like Facebook, Instagram, and TikTok. Traditional production is costly and slow, making it hard for agencies to scale while meeting client demands for speed, ROI, and consistent creative quality.

Key Highlights

60% cost savings compared to outsourcing video production

90% reduction in time spent per video

15–20 custom videos produced daily

200% increase in client engagement on social media campaigns

40% growth in sales conversions

The Challenges They Faced

For Alin, producing high-quality videos was expensive, time-consuming, and complex. Văzut Online struggled with:

1. High Production Costs
Outsourcing video creation was costly and unsustainable for delivering frequent campaigns.

2. Time-Intensive Editing
Each video required significant editing hours, slowing down campaign execution.

3. Limited Flexibility
Making adjustments or updates once a video was completed required advanced editing skills, adding complexity and delays.

The Solution We Bring

Streamlining Video Creation

The company started using Topview, which provided intuitive editing tools, ready-to-use assets, and flexible templates. This allowed Văzut Online to:

Produce professional videos at a fraction of the cost.

Create content faster and more efficiently.

Make quick adjustments without advanced editing skills.

Maintain high-quality visuals across all client campaigns.

The Impact

With Topview, Văzut Online significantly transformed its video production workflow:

60% Cost Savings
Outsourcing costs were dramatically reduced, making frequent video creation sustainable.

90% Faster Production
Time spent per video dropped significantly, enabling quicker campaign launches.

High Volume Production
The team now produces 15–20 custom videos daily, scaling output to match client needs.

Boosted Engagement and Conversions
A 200% increase in client social media engagement and a 40% growth in sales conversions.

Top Performing Content
A Facebook ad series for an e-commerce client achieved 3x engagement compared to previous creatives.

In Their Words

"Topview made video production faster, easier, and far more affordable for my business."
— Alin, Founder & Marketing Specialist, Văzut Online

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