How Digistoreline Boosts Visibility and Conversions in a Niche Market

Country: South Africa
Industry: E-commerce

Digistoreline is a small South African e-commerce brand specializing in handcrafted African glass products. The company focuses on creating unique, sustainably made items for a growing online audience.

Industry Context

From an affiliate marketing background, Bola shifted into handcrafted recycled glassware and sculptures after seeing how crowded the online market was. The niche had little competition but growing demand for eco-friendly, unique items, which inspired the move a few months ago.

Key Highlights

50% savings on video production costs

12,000 engaged views, significantly higher than prior content

2,800 new subscribers gained in 3 months

The Challenges They Faced

To Bola, producing professional video content while scaling marketing efforts was a constant struggle. Digistoreline faced several challenges:

1. High Production Costs
Creating professional ads required renting venues, hiring models, and long editing hours, pushing costs beyond what was sustainable for a small e-commerce brand.

2. Time-Consuming Workflow
Producing even a single ad could take days, making it difficult to respond quickly to marketing opportunities.

3. Lack of Professional Resources & Skills
Limited professional skills and resources made it challenging to consistently create engaging video content.

The Solution We Bring

Topview Simplifies Video Creation

The company started using Topview, which provided ready-to-use avatars, customizable templates, and intuitive editing tools. This eliminated the need for models or rented venues and allowed the team to:

Produce professional ads without external costs.

Create content faster and more consistently.

Scale visuals seamlessly across all platforms.

The Impact

With Topview in place, Digistoreline saw an immediate transformation in video production. Creating high-quality content became faster, more consistent, and far more cost-effective:

50%+ Cost Savings
Video production expenses dropped by half, with no more outside hires or venue rentals.

Faster Turnaround
Ads that once took days could now be produced and published in hours.

Driving Visibility and Conversions
With scalable video production in place, Digistoreline has already achieved over 65 hours of watch time, 12,000+ engaged views, and 2,800+ new subscribers, providing a strong foundation for continued e-commerce growth.

In Their Words

"Topview has truly lifted a big burden off my shoulders. Creating videos used to be stressful and expensive, but now it's simple and affordable. I'm especially grateful to Toong Si En for always being there with support — she makes me feel valued, not just as a customer, but as part of the Topview family."
— Bola, Founder of Digistoreline

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