How Brand U Increased Efficiency and Sales with Topview Product Anyshoot

Country: US
Industry: Fashion E-commerce

Company Background

Brand U is a women's fashion retailer specializing in apparel for women aged 35–60. With sales channels spanning Amazon, TikTok, and their independent online store, the brand runs multiple TikTok accounts to engage U.S. shoppers. Their small in-house editing team (3 people) manages daily video production, blending AI-generated and filmed content to fuel both organic and paid campaigns.

Key Highlights

Produces 9 videos daily for TikTok marketing

AI-generated 10-second clips often outperform filmed content

The best-performing AI video reached 20–80K views, with one video driving 200+ orders

The Challenges They Faced

For Brand U, scaling video production while maintaining quality and cost-efficiency was a constant struggle. Their team faced several challenges:

1. Limited Resources
Creating fresh, high-quality video ads daily stretched the small editing team's capacity.

2. Production Costs
Filming product videos required time, models, and resources, making it difficult to scale at the pace TikTok demands.

3. Content Variety
With only limited in-house model photos, producing enough engaging visuals for a competitive fashion market was a challenge.

The Solution We Bring

Streamlining Fashion Video Creation

By adopting Topview, Brand U's team leveraged AI-driven tools like Product Anyshoot for outfit swapping and Image/Text-to-Video generation to create scalable, high-performing content. Their workflow became:

Use model photos or public templates with outfit-swapping (Product Anyshoot).

Convert still images into dynamic 10-second TikTok-ready videos.

Publish videos on TikTok.

This allowed them to:

Generate daily content quickly and cost-effectively.

Scale video ads without relying on traditional shoots.

Test multiple creatives across TikTok for both organic reach and paid campaigns.

The Impact

With Topview integrated into their content strategy, Brand U achieved measurable improvements in both workflow and performance:

High-Performing Content
AI-generated videos averaged 1,000+ views, with top performers reaching 20K–80K views.

Stronger Conversions
The best-performing video drove 200+ orders, outperforming filmed videos in both reach and sales impact.

Scalable Workflow
A steady 9 videos per day production schedule became achievable with their small editing team.

Better ROI
Testing showed AI-generated videos saved time and cost while often delivering higher engagement and conversion rates than traditional production.

Start Scaling Your Fashion Brand with Topview