How Plaza.hu Utilized AI to Localize Marketing Successfully

Country: Hungary
Industry: E-commerce

Plaza.hu is a Hungarian e-commerce marketplace offering a wide range of products, with over 65 active sellers and more than 250,000 items available to local shoppers.

Industry Context

Hungary's e-commerce market is highly competitive, with sellers from Poland, Czechia, and other European countries competing for a share of the nearly 10-million population. Adding to the pressure, global giants like Temu and AliExpress invest heavily, making consistent local content marketing essential to stay relevant.

Key Highlights

70% faster video creation — only 5–10 minutes per UGC video

100% increase in average video views compared to other tools used

50% reduction in product video editing time

The Challenges They Faced

For Zoltan and his team, producing impactful marketing content came with several challenges, making conversions difficult.

1. Lack of Local Voices
Without Hungarian-accented voices available, creating relatable and engaging video ads wasn't possible.

2. Limited to Static Visuals
Marketing campaigns relied heavily on static images, which struggled to stand out in a competitive digital space.

3. High Cost of UGC-Style Content
Producing authentic product videos with real people was too expensive, putting engaging user-generated-style content out of reach.

The Solution We Bring

Localization at Scale, Made Simple

Topview enables Plaza.hu to create authentic, localized, and cost-efficient video content. With ready-to-use avatars, Hungarian-accented voices, and handheld UGC-style templates, the team could:

Showcase products in natural UGC-style videos without costly shoots.

Add Hungarian-accented narration for more relatable and localized content.

Cut down production costs and time while improving content variety and consistency.

The Impact

With Topview, Plaza.hu made video production faster, more engaging, and cost-efficient:

Reduced video creation time by 70% — only 5–10 minutes needed for a UGC video

100% increase in average video views compared to other tools used

50% faster product video editing

Increase visibility on e-commerce platforms and drive conversions.

In Their Words

"I have been using Topview since half a year and I must say that I am very satisfied with the tool. It makes UGC video making process much easier than before and I love the continuous upgrades and the improvement of the quality (almost daily) as well. Topview has a chance to be the top online UGC video creator within some years, I am sure."
— Zoltan, COO, Plaza.hu

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